Pheabs was founded in 2019 by Daniel Tannenbaum who draws on more than 15 years of working in the payday loans industry across the UK and America.

Daniel has worked in every aspect of the payday loans business, including underwriting, customer services, customer scoring, development, marketing and more.

He has seen first-hand the value that having a payday loan can have, especially if you find that your next pay date is too far away and you need to pay a pressing bill or just stay ahead of your rent. Or even those who are caught up in the high cost of living or having to go to a friend’s birthday or bachelorette party and just being short a few hundred dollars.

Equally, Daniel has seen the other side of the coin (excuse the pun) and has spent hours and hours listening to customers and their financial troubles, being caught up in payday loan traps and in debt spirals that they cannot get out of.

Pheabs is passionate about helping people through its research, useful information and guides and beyond this, there is a burning desire to help people find the best loans and at the best rates, using a network of more than 50 lenders across the US and Canada which we constantly vet and review. And if the rate is not right for you, you should seek other low cost alternatives from credit unions, debt charities or speaking in confidence with family and friends.

We are involved with a number of local organisations including debt charities, chambers of commerce and select one main charity per year, with more than $25,000 being donated by Pheabs to The National Breast Cancer Foundation Inc.